Growth Marketing Manager, Paid Social
Core
Manage and scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit to drive incremental customer growth and revenue.
Role type
Growth Marketing Manager (Paid Social)
Builds
Paid Social campaigns and testing roadmaps for consumer and Pro (B2B) audiences
Domain
Home services / Paid Social Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social campaign management, channel expansion strategy, budget pacing, bid optimization, creative iteration, audience segmentation, incrementality analysis, MMM, A/B testing, lift testing, attribution frameworks, Excel/Google Sheets
Preferred skills
Cross-functional collaboration, AI tooling, martech stack management
Technologies
Meta, YouTube, TikTok, Pinterest, Reddit, Excel, Google Sheets
Responsibilities
Manage and scale Consumer Paid Social campaigns, identify opportunities for channel expansion, drive end-to-end Pro (B2B) strategy, own campaign optimizations and testing roadmaps, handle tracking and reporting, collaborate on performance-driven creative
Seniority
Mid-Senior, hands-on IC