Performance Marketing Manager (Taiwan-Based) - Finance
Core
Own and drive paid media strategy, execution, and performance across multiple financial services verticals to scale customer acquisition.
Role type
Senior Performance Marketing Manager
Builds
Paid search, video, display, and emerging advertising campaigns for a U.S. personal finance and fintech company
Domain
Financial Services / Performance Marketing
Required skills
Paid search campaign management, budget management, analytics, creative strategy, AI tool usage, video advertising, funnel analysis, attribution, project management
Preferred skills
Financial services background, team leadership, server-side tracking, UGC/creator partnerships, multi-platform acquisition
Technologies
Google Ads, Bing, YouTube, OpenAI, ChatGPT, Claude, Gemini
Responsibilities
Define campaign objectives, bidding strategies, and audience targeting; manage campaigns end-to-end including setup, QA, and optimization; analyze performance metrics (CTR, CVR, ROAS, CAC, CPA); partner with Data and Engineering to improve measurement; lead creative strategy and testing; manage relationships with advertising platform representatives
Seniority
Senior, hands-on IC