Paid Social Manager
Core
Manage hands-on execution, optimization, and scaling of paid social campaigns across Meta, LinkedIn, YouTube, and TikTok to drive user acquisition for a fintech platform.
Role type
Senior IC Paid Social Manager
Builds
Paid social campaigns and product launch support for a B2B fintech SaaS platform
Domain
Fintech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, LinkedIn Campaign Manager, campaign structure, audience targeting, bidding, budgeting, tracking, attribution, optimization, creative testing, project management, data interpretation, workflow automation
Preferred skills
B2B/SaaS/fintech paid social experience, integrated product launches, incrementality testing, experimentation frameworks, landing-page testing, conversion-rate optimization, marketing analytics tools
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, AI-enabled tools
Responsibilities
Operate paid Meta, LinkedIn, and TikTok programs including hands-on campaign setup, targeting, budgets, tracking, QA, reporting, and daily optimization; Translate performance data into clear recommendations for creative, targeting, and testing; Own smaller campaigns and product launches end to end; Partner with creative strategists, designers, copywriters, product marketers, and analytics teams; Develop structured testing plans across audiences, creative, messaging, formats, and placements; Maintain strong operational standards across naming conventions, documentation, measurement, and campaign governance
Seniority
Senior, hands-on IC