Outbound Marketing Manager
Core
Own outbound pipeline generation for new ICP verticals (Fraud, Disputes & Chargebacks, AML/Compliance) by building and running full multi-channel campaigns.
Role type
Senior IC Growth Outbound Marketing Manager
Builds
Qualified meetings for BDRs and AEs via outbound-sourced sequences
Domain
B2B SaaS / Fintech / AI Risk Decisioning
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B outbound marketing, multi-channel campaign execution, direct mail design, GTM systems integration, API connectivity, copywriting, data analysis, experimentation design
Preferred skills
Financial services marketing, scaling phase experience, AI-powered workflow automation, MCP connectors, fraud/risk industry background
Technologies
Clay, Outreach, HeyReach, Nooks, HubSpot, Salesforce, Claude, MCP connectors
Responsibilities
Design multi-channel outbound sequences (email, cold call, LinkedIn), build and execute direct mail campaigns, wire together outbound stack via APIs, write and test campaign copy, run concurrent experiments on signals and messaging, generate qualified pipeline for new verticals
Seniority
Senior, hands-on IC
