Performance Media Manager
Core
Lead paid media activation across search, social, programmatic, and video to drive listings, leads, and revenue for Gumtree Group's classifieds and automotive platforms.
Role type
Senior Performance Media Manager (hands-on IC with team leadership)
Builds
Integrated full-funnel media campaigns and reporting products for dealers, advertisers, and external partners
Domain
Digital advertising, classifieds, automotive, lead generation
Required skills
Google Ads, Meta Ads Manager, programmatic advertising, video advertising, feed-driven/dynamic campaigns, budget pacing, campaign optimization, first-party data activation, CDP integration, tracking and measurement (tagging, conversion APIs, offline imports), team leadership, process establishment
Preferred skills
Marketplace/classifieds/automotive industry experience, client-side media experience, automation and AI interest
Technologies
Google Ads, Meta Ads Manager, CDP, programmatic platforms, video platforms
Responsibilities
Translate annual media strategy into quarterly/campaign plans and budgets; own budget pacing and reallocation; lead build, launch, and optimization of multi-channel campaigns; set quality standards and QA campaigns; deliver media products from setup to reporting; own weekly/monthly reporting and KPI analysis; lead and coach specialists and manage agency partners
Seniority
Senior, hands-on IC with team leadership