Performance Marketing Strategist
Core
Translate client marketing objectives into actionable media plans and manage end-to-end campaign operations across Google Ads, Meta Ads, and other digital platforms while collaborating with AI agents to optimize performance.
Role type
Performance Marketing Strategist
Builds
Media plans and optimized digital ad campaigns for eCommerce brands
Domain
Digital advertising and AI-driven marketing automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full-funnel campaign management, audience segmentation, bidding strategies, attribution modeling, campaign management tools, analytical skills, cross-functional collaboration
Preferred skills
AI-assisted marketing systems experience, campaign automation, feed optimization, dynamic creative testing, multi-market account management
Technologies
Google Ads, Meta Ads, Google Analytics
Responsibilities
Translate client objectives into media plans, manage end-to-end campaign operations, execute ad hoc marketing operations, monitor account health and AI agent activities
Seniority
Mid-Senior, hands-on IC
