Paid Media Lead (Remote US)
Core
Lead and optimize paid media campaigns for enterprise SaaS clients to drive SQLs and customers.
Role type
Senior Account Strategist, Paid Media
Builds
Custom paid media strategies and optimized ad campaigns for B2B SaaS clients
Domain
Performance marketing for SaaS and Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search and social advertising expertise, PPC campaign management, keyword research, ad copywriting, bid management, campaign optimization, data analysis, CRM management, budget management
Preferred skills
Experience with mid-market or enterprise accounts, ability to tell stories with data, knowledge of AI and automation in marketing
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Paid Media accounts, serve as direct support to client contacts, communicate with vendors and internal stakeholders, build strategies for clients each quarter, create and optimize budgets for paid media campaigns, execute and optimize PPC advertising campaigns across multiple platforms, confirm lead routing accuracy within a CRM
Seniority
Senior, hands-on IC