Field Marketing Manager, Data
Core
Execute field-level marketing activities in partnership with the Data sales team to generate qualified pipeline and accelerate deals through targeted on-the-ground actions.
Role type
Field Marketing Manager (B2B/B2G)
Builds
Field marketing programs, events, and sales enablement materials for Data commercial verticals
Domain
Defense, intelligence, geospatial, and data-driven industries
Deliverable
product features
Required skills
B2B/B2G marketing strategy, event management, sales collaboration, channel partner enablement, campaign asset adaptation, pipeline tracking
Preferred skills
Experience in defense or technology sectors, hands-on execution in fast-paced environments
Technologies
None stated
Responsibilities
Partner with Data sales to identify field marketing priorities aligned to pipeline goals; Plan and execute events end-to-end including trade shows and customer roundtables; Manage pre-event promotion, on-site coordination, and post-event follow-up including lead capture; Adapt global campaign assets and messaging for field use; Coordinate with Product and Content Marketing to ensure field materials reflect current positioning; Track and report on field marketing performance and pipeline influence metrics; Maintain the field marketing calendar in alignment with sales priorities; Brief sales teams on upcoming field activities; Manage field marketing budget and optimize for commercial return; Support channel partner activation including co-marketing materials and partner-facing event presence
Seniority
Mid-Senior, hands-on IC
