Marketing Event Lead - EMEA
Core
Plan, coordinate, and execute tier 3 trade shows and field marketing events across EMEA to drive pipeline and brand presence for a dental practice operating system.
Role type
Marketing Event Lead (B2B Events)
Builds
In-person trade show experiences and field marketing events for dental practices
Domain
B2B SaaS / Dental Technology
Deliverable
product features
Required skills
B2B event marketing, trade show logistics, project management, stakeholder coordination, data analysis, budget management, email marketing coordination, SOP development
Preferred skills
High-growth tech environment experience, SMB B2B marketing, multilingual capabilities
Technologies
Event management tools, CRM systems, email marketing platforms
Responsibilities
Manage tier 3 trade show logistics including vendor coordination, shipments, and staff travel; own hosted and field event planning and execution; lead pre-event team training; manage post-event lead lifecycle and data entry; coordinate email campaigns with Growth Marketing; oversee onsite operations; track expenses against budget; recommend sponsorship opportunities; maintain event playbooks and SOPs; analyze performance metrics.
Seniority
Mid-level, hands-on IC
