Head of Field Marketing
Core
Own and execute events strategy to drive pipeline and strengthen relationships with customers in education, government, and public safety sectors.
Role type
Senior IC field marketing lead (events)
Builds
Scalable events program, hosted events, and sales enablement processes
Domain
B2B technology, video security, AI
Required skills
Event strategy, end-to-end event management, budgeting, vendor management, sales partnership, lead handoff processes, performance tracking, playbook development, project management
Preferred skills
Startup environment experience, marketing to education/government/public safety, building programs from ground up, hospitality/venue management background, sales/revenue role experience, organizing executive dinners/roundtables
Technologies
None stated
Responsibilities
Identify and prioritize conferences and trade shows, manage events end-to-end including logistics and staffing, partner with Sales and Growth teams for outreach and follow-up, establish post-event lead handoff processes, build and execute hosted events, track event performance metrics, develop scalable event playbooks, manage multiple simultaneous events, optimize event strategy and budget
Seniority
Senior, hands-on IC
