Growth Marketing Manager
Core
Drive profitable direct-to-consumer enrollments for Pivot Health's flexible health coverage across paid search, social, organic, and partner channels.
Role type
Growth Marketing Manager (DTC)
Builds
Direct-to-consumer health coverage enrollments
Domain
Healthcare / Insurance / DTC
Required skills
Growth marketing strategy, paid search management, paid social management, budget allocation, conversion tracking, attribution modeling, affiliate/partnership sourcing, SEO strategy, data analysis, agency management, call attribution, conversion rate optimization
Preferred skills
Insurance marketing experience, lead generation experience, affiliate relationship management, call tracking platform experience, U65/non-ACA market knowledge, startup experience
Technologies
Google Ads, Microsoft Ads, Meta, GA4, Invoca
Responsibilities
Set targets and allocate budget for paid search and social channels; manage acquisition budgets and reallocate spend to high-performing sources; define campaign, keyword, audience, creative, and landing page strategy; own conversion and revenue signal accuracy across paid, organic, email, and phone; coordinate with data and engineering on tracking validation and offline conversion uploads; manage affiliate, referral, and content partnerships; run structured channel tests and define scale/iterate/stop recommendations; collaborate with Lifecycle Marketing to align acquisition with retention goals.
Seniority
Mid-Senior, hands-on IC