Performance Marketing & Paid Acquisition Lead
Core
Own Harper's paid growth machine end-to-end, driving qualified demand efficiently at scale across Google, Meta, and lead-bidding marketplaces to turn spend into revenue.
Role type
Senior IC performance marketing & paid acquisition lead
Builds
A predictable, scalable paid-growth engine with automation handling large portions of campaign management
Domain
Commercial insurance (B2B/SMB) + Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads, Meta Ads, lead-based funnel optimization, CAC management, conversion rate optimization, A/B testing, automation scripting, analytics tools (GA4), attribution modeling
Preferred skills
Lead bidding marketplaces, closed-loop attribution, multi-vertical acquisition strategies, AI tools for creative generation, startup experience
Technologies
Google Ads, Meta Ads, Google Analytics / GA4, UTM frameworks, automation tools
Responsibilities
Manage and scale campaigns across Google, Meta, and lead-bidding marketplaces; optimize the full funnel from click to bind; run A/B tests across ads, creative, audiences, and landing pages; automate bidding, pacing, attribution, and reporting
Seniority
Senior, hands-on IC
