Growth Marketing Director
Core
Lead growth marketing for a clinical AI assistant serving mid-market physician groups, focusing on lead generation and pipeline acceleration.
Role type
Growth Marketing Director (B2B SaaS/Digital Health)
Builds
Nabla, an AI assistant for clinicians that streamlines documentation and improves patient care workflows.
Domain
Digital Health / Healthcare Technology
Deliverable
product features
Required skills
Growth marketing strategy, performance marketing, marketing automation, CRM management, lead generation, conversion optimization, data analysis, A/B testing, ABM program design
Preferred skills
Experience in healthcare provider marketing, enterprise health systems sales
Technologies
Hubspot, Marketo, Pardot, Mailchimp, Salesforce
Responsibilities
Execute digital-first programs to attract and nurture leads; build and scale email marketing automation; launch and optimize paid social and search campaigns; design and grow targeted ABM programs; collaborate with design/content for high-converting assets; orchestrate integrated campaigns for product launches; analyze growth metrics (CAC, CPL, ROAS, LTV) to drive ROI.
Seniority
Senior, hands-on IC