Marketing Director
Core
Own the full marketing department end-to-end, driving paid ads, email/text campaigns, webinars, and social media to acquire life insurance agents and grow the business.
Role type
Marketing Director (Department Head)
Builds
Paid ad campaigns, email/text nurture sequences, webinar programs, social content, and brand communications for life insurance agents.
Domain
InsurTech / Life Insurance
Required skills
Paid ads strategy and scaling, email and SMS campaign management, webinar and product launch marketing, content and social media strategy, PR and corporate communications, KPI tracking (CPL, CPA, ROAS), team leadership, GoHighLevel proficiency, Monday.com proficiency, persuasive copywriting, design direction.
Preferred skills
Bilingual English and Spanish.
Technologies
Facebook, Instagram, GoHighLevel, Monday.com
Responsibilities
Set and execute the full marketing plan with leadership; manage paid ad testing and budget allocation; lead email, text, and webinar campaigns; oversee content and social media strategy; handle PR and brand tone; track and report key marketing metrics.
Seniority
Senior, hands-on IC