Marketing Operations Coordinator
Core
Execute B2B SaaS marketing campaigns, manage lead flows, and optimize marketing technology stacks to support go-to-market strategy.
Role type
Marketing Operations Coordinator (IC)
Builds
Marketo programs, Salesforce campaign setups, and lead management workflows
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo expertise, campaign execution, lead lifecycle management, data auditing, process documentation, project management
Preferred skills
Salesforce administration, Excel/Sheets proficiency, campaign attribution modeling
Technologies
Marketo, Salesforce, Openprise, Outreach
Responsibilities
Build, test, and deploy Marketo programs aligned with campaign briefs; manage lead processing workflows and scoring accuracy; troubleshoot platform issues; maintain campaign operation playbooks and documentation; partner with Digital Marketing and Web teams on form strategies; enforce QA processes for campaign and lead management.
Seniority
Mid-level, hands-on IC
