Sr Marketing Automation Analyst
Core
Driving marketing performance by owning the execution and optimization of automated campaigns across email, lifecycle, and lead nurture programs.
Role type
Sr Marketing Automation Analyst
Builds
Automated marketing campaigns and workflows for acquisition and engagement
Domain
Financial services / Digital Marketing
Deliverable
product features
Required skills
Marketing automation platform management, audience segmentation, campaign performance analysis, AI tool application for content and analysis, HTML/CSS troubleshooting, workflow documentation
Preferred skills
Experience with Marketo, HubSpot, or Salesforce Marketing Cloud, A/B testing, regulated industry experience
Technologies
Marketo, HubSpot, Salesforce Marketing Cloud, AI tools
Responsibilities
Build and maintain automated email and lifecycle campaigns, manage audience segmentation logic, monitor performance and recommend optimizations, troubleshoot automation platform issues, partner with content and compliance teams, document workflows
Seniority
Senior, hands-on IC