Marketing Automation Administrator(Marketo)
Core
Maintain the integrity and efficiency of the Marketo marketing automation platform to support scalable, automated marketing programs and drive revenue operations.
Role type
Senior Marketing Automation Administrator (Manager)
Builds
Automated email campaigns, nurture sequences, lead scoring models, and complex automation workflows within Marketo.
Domain
Digital Marketing / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo administration, email marketing, lead nurturing, lead segmentation, lead scoring, automation workflow design, Salesforce integration, data hygiene management, GDPR compliance, API/webhook management, campaign performance analysis, process optimization
Preferred skills
FullCircle Insights experience, automated funnel management tools, SEO/SEM knowledge, global team collaboration
Technologies
Marketo, Salesforce, Goldcast, Sendoso, 6sense, FullCircle Insights
Responsibilities
Build, test, and deploy email campaigns and advanced nurture sequences; Manage and optimize web forms, landing pages, and lead segmentation; Monitor campaign performance and deliver actionable insights; Own the architecture, governance, and optimization of the Marketo instance; Maintain and improve data hygiene between Marketo and Salesforce; Design, implement, and manage advanced lead scoring models and lifecycle workflows; Administer user roles, field management, webhooks, and APIs; Provide training and documentation for builds and best practices; Proactively audit and simplify manual campaign execution workflows.
Seniority
Senior, hands-on IC with managerial responsibilities
