Marketing Operations Manager
Core
Operational lead for the Informed Design & Industrialized Construction marketing portfolio, building scalable operating models and AI-enabled marketing engines.
Role type
Marketing Operations Manager (Incubation/High-growth)
Builds
Modern, AI-enabled marketing engine and scalable operating models for Industrialized Construction & Informed Design
Domain
AECO, Construction, Manufacturing, Industrial Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing operations, Salesforce ecosystem management, lead lifecycle design, data integrity, analytical problem-solving, cross-functional collaboration
Preferred skills
Marketing automation (Marketo), project management (Airtable), responsible AI application, data governance, matrixed/global team experience
Technologies
Salesforce, Marketo, Airtable
Responsibilities
Design process lifecycle and measurement frameworks, implement AI-enabled automation and segmentation, align tooling and governance with Sales/Product, maintain lead capture and scoring systems, develop reporting dashboards for campaign performance and ROI, establish UTM and campaign tracking standards, identify operational gaps and recommend scalable solutions
Seniority
Mid-Senior, hands-on IC