Manager Digital Marketing Automation
Core
Lead a team to create personalized customer experiences by delivering the right message across digital channels to drive sales and mitigate redemptions.
Role type
Manager, Digital Marketing Automation
Builds
Marketing automation and sales enablement platforms, personalized customer journeys, and campaign execution.
Domain
Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing automation strategy, team leadership, CRM management, data segmentation, campaign optimization, A/B testing, project management, sales enablement strategy, lead scoring, digital analytics
Preferred skills
Marketo expertise, Salesforce proficiency, Adobe Analytics certification, Seismic experience, Google Analytics/Tableau usage, website personalization tools
Technologies
Marketo, Salesforce, Seismic, Adobe Analytics, Google Analytics, Tableau, Adobe Test and Target
Responsibilities
Lead team development of digital channels and marketing automation platforms; execute end-to-end campaign lifecycle including design, launch, and tracking; optimize campaign performance using data insights and A/B testing; collaborate with Sales and Analytics to design personalized customer journeys; manage lead scoring and handover processes to sales teams; produce performance reporting and materials.
Seniority
Manager, hands-on IC with team leadership