Manager Digital Marketing Automation
Core
Lead a team to create personalized customer experiences by delivering the right message across digital channels, driving sales and mitigating redemptions.
Role type
Manager, Digital Marketing Automation
Builds
Marketing automation and sales enablement platforms, personalized customer journeys, and campaign execution.
Domain
Financial Services / Digital Marketing
Required skills
Team leadership, Marketing automation strategy, CRM management, Data segmentation, Campaign execution, A/B testing, Lead scoring, Project management, Analytics reporting, AI integration
Preferred skills
Marketo expertise, Salesforce proficiency, Seismic experience, Adobe Analytics certification, Adobe Test and Target knowledge
Technologies
Marketo, Salesforce, Seismic, Adobe Analytics, Google Analytics, Tableau, Adobe Test and Target
Responsibilities
Lead team development of digital channels; Own marketing automation and sales enablement roadmap; Create tailored audience segments; Execute end-to-end campaigns; Optimize campaign performance via analytics; Collaborate with Sales and Analytics to design customer journeys; Manage marketing technology operations.
Seniority
Manager, hands-on IC with team leadership
