B2B Lifecycle Marketing Manager
Core
Own email, in-product, and nurture programs to turn interest into pipeline across the B2B funnel, connecting marketing, sales, and product usage data.
Role type
B2B Lifecycle Marketing Manager
Builds
Lifecycle and nurture campaigns, lead scoring/segmentation models, ABM programs, and marketing-to-sales handoff processes.
Domain
B2B SaaS, AI/ML, Developer Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B lifecycle marketing, demand generation, marketing automation, HubSpot (workflows, scoring, nurture), Salesforce, lead scoring models, MQL/SQL/PQL funnel management, ABM program execution, funnel analytics, cross-functional collaboration
Preferred skills
AI-powered marketing workflows, developer/technical buyer persona marketing, product-led growth (PQL-to-enterprise conversion), SQL/data querying
Technologies
HubSpot, Salesforce, AI tools
Responsibilities
Design and optimize lifecycle/nurture campaigns across email and in-product channels; Own lead scoring and segmentation models; Manage marketing-to-sales handoff with RevOps/Sales; Build and run ABM programs for target enterprise accounts; Use AI-driven workflows for personalization and automation; Report on pipeline and revenue influence; Test and iterate on messaging and triggers across the funnel.
Seniority
Mid-Senior, hands-on IC