Patient Marketing Manager
Core
A hands-on marketer connecting patients with medical centres and telehealth services through campaigns and communications.
Role type
Patient Marketing Manager
Builds
Patient communication campaigns, email/SMS journeys, and local centre growth initiatives
Domain
Healthcare / Patient Engagement
Deliverable
product features
Required skills
Salesforce Marketing Cloud, copywriting, campaign management, agency coordination, data analysis
Preferred skills
Healthcare industry experience, regulated industry experience, membership marketing
Technologies
Salesforce Marketing Cloud
Responsibilities
Build, test and troubleshoot segments, journeys and automations in Salesforce Marketing Cloud; Write patient communications across email, SMS, web and app; Run local campaigns for centre growth, new services and launches; Keep patients engaged through lifecycle and membership marketing; Brief agencies, organise photoshoots and coordinate creative; Track performance and turn insights into better campaigns
