Marketing Automation Specialist,
Core
Design, build, test, schedule, deploy, and report on global and regional communications for small business users using a modern marketing tech stack.
Role type
Marketing Automation Specialist (IC)
Builds
Global and regional email campaigns, in-product messaging, and personalized content experiences.
Domain
SaaS / Small Business / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud (SFMC), HTML, AMPscript, SQL, audience segmentation, campaign QA, data ingestion, file imports, process documentation
Preferred skills
Multi-region campaign management, cross-functional collaboration, technical insight sharing
Technologies
Salesforce Marketing Cloud, HTML, AMPscript, SQL
Responsibilities
Create and deploy campaigns using SFMC and in-product messaging tools; Build dynamic personalized content; Manage end-to-end campaign QA and data troubleshooting; Standardize build patterns and update team documentation
Seniority
Mid-level, hands-on IC