CRM Executive
Core
Build, schedule, and QA email and SMS campaigns for clinic and pharmacy patient journeys to support positive patient outcomes and revenue goals.
Role type
CRM Executive (Email/SMS Marketing)
Builds
Patient journey communications (newsletters, service updates, recurring sends) via Braze
Domain
Digital health / Medical cannabis
Required skills
Email marketing, SMS marketing, CRM platform management, A/B testing, Copywriting, Email template design, Campaign performance analysis, Suppression logic management
Preferred skills
Braze platform experience, Hands-on troubleshooting
Technologies
Braze
Responsibilities
Build, schedule, and QA email and SMS campaigns; Refresh content for recurring BAU campaigns; Make copy and content updates across Braze canvases; Lead on A/B tests; Manage suppression and exclusion logic; Assist with basic troubleshooting and investigation; Support wider strategic and testing initiatives
Seniority
Junior, hands-on IC
