Growth - Lifecycle Lead (B2B)
Core
Build company-wide owned-channel capability for B2B lifecycle strategy, partnering with Engineering to create orchestration platforms and operating models for scalable, safe engagement across small and medium businesses.
Role type
Senior, hands-on IC lifecycle lead (B2B)
Builds
Orchestration and deployment platform for identity, audiences, triggers, and decisioning; scalable deployment workflows for self-service and centrally supported paths.
Domain
B2B SaaS / Growth Marketing / Lifecycle Management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle strategy, CRM, retention, growth, product marketing, marketing technology, building lifecycle tooling/platforms, event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, operating models, governance, executive-level cross-functional influence
Preferred skills
Global B2B business experience serving self-serve small businesses, enterprises, and developers, deep campaign and journey craft, strong experimentation and measurement judgment, systems-oriented leadership
Technologies
Email, push, in-product messaging, deep-linked landing pages, post-click product experiences
Responsibilities
Partner with B2B product to set company-wide vision, roadmap, and operating model for lifecycle engagement; Partner with Engineering, Product, Data Science, and Analytics to shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability; Define scalable deployment workflows including self-service paths, intake, templates, approvals, governance, service levels, and incident response; Partner with Product Marketing Managers to translate goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization; Lead design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging; Partner with Growth DS to build a measurement system connecting reach, eligibility, delivery, engagement, and incremental value; Optimize the small and medium business lifecycle portfolio by improving inventory, relevance, personalization, prioritization, and per-user frequency; Inform owned channel/upsell strategy by establishing high bars for deliverability, user preferences, localization, and operational quality.
Seniority
Senior, hands-on IC