CRM & Lifecycle Manager
Core
Design and run end-to-end lifecycle programs to turn new signups into engaged, loyal, high-LTV users for a consumer shopping app.
Role type
Senior CRM & Lifecycle Manager (Growth)
Builds
In-app, push, and email journeys for a global shopping platform
Domain
Consumer e-commerce / Mobile apps
Deliverable
production ML models | product features
Required skills
B2C CRM strategy, lifecycle program ownership, modern CRM platforms (Braze, Iterable, Customer.io), A/B testing design, cohort analysis, funnel analysis, AI application for automation
Preferred skills
Experience in high-growth mobile apps, hands-on AI solution building, user-centric experimentation
Technologies
Braze, Iterable, Customer.io
Responsibilities
Design onboarding journeys to drive activation, build retention and referral programs, maximize LTV via cross-channel segmentation, run continuous A/B testing programs, implement AI-driven automation for CRM operations, partner with Product and Data teams
Seniority
Senior, hands-on IC