Director - Lifecycle Marketing
Core
End-to-end leader of Michaels' lifecycle marketing program, driving customer engagement and revenue growth via CRM, email, and SMS channels.
Role type
Director, Lifecycle Marketing
Builds
Automated, targeted marketing programs and customer engagement strategies
Domain
Retail / Customer Engagement
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM program leadership, lifecycle marketing strategy, marketing automation, data analytics, customer segmentation, vendor management, cross-functional leadership, AI for campaign optimization
Preferred skills
CDP platform expertise, omnichannel marketing platform knowledge (Salesforce, Braze, Klaivyo)
Technologies
Salesforce, Braze, Klaivyo
Responsibilities
Develop multi-year vision for lifecycle marketing, lead multi-disciplinary team, partner with Technology and Data Science, analyze campaign results for optimization, ensure privacy compliance, manage external agencies
Seniority
Director, strategic leadership & team management