Customer Lifecycle Marketer
Core
Designing and executing marketing strategies to support the full customer journey from onboarding to renewal and expansion.
Role type
Customer Lifecycle Marketing Manager
Builds
Targeted campaigns, personalized content, and engagement programs for customers.
Domain
SaaS / Customer Success / Marketing Automation
Deliverable
product features
Required skills
Customer journey mapping, segmented campaign execution, lifecycle analytics, personalization strategy, cross-functional collaboration, platform integration
Preferred skills
Marketing automation proficiency, CRM tool expertise, customer success platform experience, A/B testing, segmentation, campaign optimization
Technologies
Marketo, HubSpot, Salesforce, Gainsight
Responsibilities
Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion; Develop targeted campaigns using email, SMS, in-product messaging, and events; Partner with Customer Success, Product, Sales, and IT to align efforts; Establish KPIs and reporting frameworks to measure campaign impact; Leverage customer data to deliver personalized content at scale; Support advocacy programs to convert customers into advocates; Coordinate with systems to ensure seamless campaign execution and data visibility