Lifecycle & CRM Manager
Core
Scaling lifecycle marketing efforts to drive customer activation, repeat purchases, and retention through personalized messaging.
Role type
Lifecycle & CRM Manager
Builds
Customer journeys, email/push/SMS/in-app campaigns, and automated retention programs.
Domain
Logistics / Autonomous Drones / Healthcare Supply Chain
Deliverable
product features
Required skills
Lifecycle marketing strategy, campaign planning & execution, customer segmentation, personalization, experimentation, Braze platform proficiency, project management, data analysis for campaign optimization
Preferred skills
Experience in growth marketing, automation, operational efficiency in fast-paced environments
Technologies
Braze
Responsibilities
Plan and execute customer campaigns across email, push, SMS, and in-app messaging; Build and optimize customer journeys for activation and retention; Develop campaign briefs, audience strategies, and testing plans; Manage the lifecycle marketing calendar; Build, QA, and launch campaigns in Braze; Partner with Analytics and Data Science to measure performance and recommend improvements
Seniority
Senior, hands-on IC