Growth - Lifecycle Lead
Core
Build company-wide owned-channel capability to reach users with relevant, timely, and trustworthy experiences across ChatGPT's consumer and business segments.
Role type
Senior, hands-on IC lifecycle lead (owned-channel strategy & platform)
Builds
Orchestration and deployment platform for evergreen engagement programs
Domain
AI products / Consumer & Business Growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle strategy, CRM, retention, growth, product marketing, marketing technology, building lifecycle tooling/platforms, event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, operating models, governance, executive-level cross-functional influence
Preferred skills
Global consumer or subscription business experience, coding experience, deep campaign and journey craft, incrementality and holdout analysis
Technologies
Email, push, in-product messaging, deep-linked landing pages
Responsibilities
Set company-wide vision, roadmap, and operating model for lifecycle engagement; Partner with Engineering to shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability; Define scalable deployment workflows including self-service paths, intake, templates, approvals, governance, service levels, and incident response; Partner with Product Marketing Managers to design evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization; Lead design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging; Partner with Growth DS to build a measurement system connecting reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value; Optimize the lifecycle portfolio by improving inventory, relevance, personalization, prioritization, and per-user frequency; Inform owned channel / upsell strategy by establishing high bars for deliverability, user preferences, localization, and operational quality
Seniority
Senior, hands-on IC