Growth & Lifecycle Marketing Manager
Core
Own omnichannel lifecycle and performance marketing programs to improve patient outcomes and accelerate business growth for a healthcare technology company.
Role type
Senior IC Growth & Lifecycle Marketing Manager
Builds
Patient engagement journeys, acquisition, activation, retention, and re-engagement campaigns across digital channels.
Domain
Healthcare technology / Digital health
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Omnichannel marketing strategy, CRM and lifecycle program management, AI-enabled personalization and segmentation, predictive analytics, experimentation design (A/B, multivariate), paid digital marketing optimization, SQL, BI tools, marketing automation platforms, data strategy, compliance in healthcare marketing
Preferred skills
Healthcare technology experience, CDP and data warehousing familiarity, AI vendor evaluation, MBA
Technologies
Braze, Iterable, Salesforce Marketing Cloud, Google Ads, Meta, Tableau, Looker
Responsibilities
Develop integrated online marketing and lifecycle strategy; Own CRM and lifecycle programs across email, SMS, push, in-app, and voice; Apply AI-enabled approaches to audience segmentation and churn-risk identification; Partner with data science to operationalize predictive models; Design and execute rigorous experimentation roadmap; Lead paid digital marketing efforts across SEM, social, and display; Own marketing measurement frameworks and attribution methodologies; Improve campaign workflows through AI-assisted tools; Collaborate with product and engineering to improve martech infrastructure; Build scalable segmentation logic and first-party data strategies; Ensure responsible use of AI and patient data; Mentor junior team members and agency partners.
Seniority
Senior, hands-on IC with strategic ownership