Senior Growth Manager, Re-engagement
Core
Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects for Ethos's Annuities business, maximizing long-term customer value (LTV) while relieving agent load.
Role type
Senior Growth Manager (Lifecycle/Re-engagement)
Builds
Triggered messaging sequences, agent-personalized follow-up tooling/templates, and self-serve client tools (interactive calculators, dashboards, member-portal experiences).
Domain
Insurtech / Life Insurance (Annuities)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle/Re-engagement strategy, multi-channel campaign design (email, SMS, voice, push, in-app), CRM marketing automation (Braze, Iterable, Customer.io, HubSpot), SQL, A/B testing, copywriting for financial products, cross-functional PM collaboration.
Preferred skills
Higher-consideration/higher-AOV product experience, hands-on building with AI coding tools.
Technologies
Braze, Iterable, Customer.io, HubSpot, SQL, AI coding tools.
Responsibilities
Own the Annuities Re-Engagement Roadmap; Build interventions to relieve agent load; Execute triggered messaging and lifecycle automation; Run high-velocity A/B tests; Build dynamic user segments with the Data team.
Seniority
Senior, hands-on IC