Paid Media Specialist
Core
Manage performance-driven paid media campaigns and budgets for client accounts across major advertising platforms.
Role type
Senior IC paid media specialist
Builds
Client-side paid media campaigns and optimizations
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, Programmatic advertising, LinkedIn Ads, Bing Ads, campaign optimization, budget management, performance analysis, ad copy QA, stakeholder communication
Preferred skills
Agency environment experience, analytical thinking, commercial judgment
Technologies
Google Ads, Meta, Programmatic, LinkedIn, Bing
Responsibilities
Manage day-to-day paid media campaign execution across platforms; Own end-to-end campaign delivery and optimization for 1–2 assigned client accounts; Manage campaign budgets and pacing against agreed plans; Develop, review, and QA ad copy and creative inputs; Conduct search query reviews and apply performance learnings; Analyze campaign and market performance to identify trends and opportunities; Provide clear, commercially relevant insights and recommendations to clients and internal stakeholders; Participate in client work-in-progress meetings alongside Client Services teams; Maintain strong client relationships as the primary paid media delivery lead.
Seniority
Senior, hands-on IC