Performance Marketing Specialist

## Responsibilities - Manage your own customer portfolio with responsibility for strategy, operations, and results, primarily in Google Ads and also some META advertising. - Set the direction together with the client, build and optimize campaigns, and report so that the client understands what the money is doing. - Own the numbers and data, supported by a Content Creator for graphics, while project managers own the meeting rhythm. - Utilize AI-supported workflows for data retrieval, analysis, and reporting to focus time on thinking and client dialogue rather than copy-paste tasks. - Use tools and help improve them. ## Requirements - Have actively worked in Google Ads and are comfortable in the interface: campaign builds, bidding strategies, keyword work, and conversion tracking. - Use AI in your work today and are driven to develop processes, not just follow them. - Understand marketing fundamentals and can quickly understand a company's structure and needs. - Maintain quality and calm even when the tempo is high. - Are confident in client contact and can stand for a recommendation, as all our clients have high expectations for results, communication, and delivery. ## Nice to Have - Basic knowledge of AI agents/models such as Claude and ChatGPT. - META advertising experience. - Google Ads advertising experience. - Agency experience. - Basic knowledge of tracking setup via Google Tag Manager. ## Benefits - A key role in a department that is developing rapidly with the digital advertising market. - Colleagues who collaborate effectively and have fun during working hours. - A culture of freedom under responsibility. - Office at Södra Långgatan 48 in Kalmar with a lunch view over Kalmarsund. - A varied and developing role in an ambitious and helpful team where everyone is passionate about digital marketing. - We value creativity, drive, innovation, and a positive corporate culture where we learn from each other. ## Application Details - Extent: Full-time - Duration: Permanent - Email CV or LinkedIn profile and a few lines about the most interesting Google Ads account you have worked with to [email protected].