Digital Performance Lead
Core
Lead digital performance strategy, execution, and optimisation to drive enquiries, ROI, and growth across multiple consumer travel brands.
Role type
Senior digital performance lead (marketing)
Builds
Digital marketing campaigns and performance across paid and owned channels
Domain
Travel industry + performance marketing
Required skills
Google Ads, Meta Ads, GA4, data analysis, campaign optimisation, budget management, strategic thinking, AI/automation implementation, team mentoring
Preferred skills
Tertiary qualifications in Marketing or Communications
Technologies
Google Ads, Meta Ads, GA4, EDM platforms, AI tools, automation solutions
Responsibilities
Lead end-to-end digital campaign planning, execution, and reporting; Drive enquiry growth across paid and owned channels; Manage and optimise marketing spend; Analyse campaign performance using GA4; Develop and execute testing strategies; Identify growth opportunities via data analysis; Implement AI and automation solutions; Mentor digital marketing team members
Seniority
Senior, hands-on IC with mentorship responsibilities