Paid Search Growth Marketing Manager - US
Core
Run paid search campaigns across Google Ads and Microsoft Advertising in North America to drive a consistent pipeline of high-quality B2B leads for Sales.
Role type
Senior IC Paid Search Growth Marketing Manager
Builds
B2B lead generation campaigns for a travel and spend management SaaS platform
Domain
B2B SaaS, Travel, FinTech
Required skills
Google Ads (Search, Performance Max, Remarketing), Microsoft Advertising, B2B lead generation, SQR analysis, keyword optimization, bidding strategies, conversion tracking, tag management, Google Analytics, Looker, MS Excel/Google Sheets
Preferred skills
AEO (Answer Engine Optimization), SEO basics, CRM/marketing automation (Salesforce, Marketo), Travel/FinTech industry experience
Technologies
Google Ads, Microsoft Advertising, Google Tag Manager, Google Analytics, Looker, Salesforce, Marketo
Responsibilities
Manage bid management, budget pacing, and campaign optimization; Run search query analysis and keyword expansion; Create and analyze A/B tests on ad copy and landing pages; Partner with SEO team on AEO initiatives; Work with Field Marketing and SDR teams to improve lead quality; Maintain relationships with platform partner reps
Seniority
Senior, hands-on IC
