PPC Lead
Core
Lead paid search and display performance for iGaming and Rewards brands, managing an external agency while performing hands-on audits and optimizations.
Role type
Senior Performance Marketing Lead (PPC)
Builds
Scalable paid media campaigns for high-intent consumer brands
Domain
Digital Marketing / iGaming / Affiliate
Required skills
Google Ads, Microsoft Ads, campaign architecture, bid strategy, keyword management, Quality Score, Google Tag Manager, GA4, data visualization (Tableau/Looker Studio), advanced Excel, ROAS/CPA analysis
Preferred skills
iGaming experience, affiliate marketing, attribution modelling, test-and-learn roadmap design
Technologies
Google Ads, Microsoft Ads, Google Tag Manager, GA4, Tableau, Looker Studio
Responsibilities
Develop and execute PPC strategy for aggregator brands; manage external PPC agency day-to-day; conduct hands-on account audits and restructures; manage account budgets and ensure spend efficiency; build and own a test-and-learn roadmap; monitor competitor PPC activity; provide regular reporting and analysis
Seniority
Senior, hands-on IC