Digital Strategist
Core
Own strategic direction and performance for high-value SEO, AEO, and paid media client portfolios, developing integrated strategies to improve visibility, engagement, and conversion.
Role type
Senior Digital Strategist (SEO, AEO, Paid Media)
Builds
Integrated digital strategies, SEO/AEO roadmaps, and paid media campaigns for enterprise clients
Domain
Digital Marketing / SEO / AI-Driven Search / Paid Media
Deliverable
product features
Required skills
Strategic roadmap development, portfolio management, integrated campaign strategy, data analysis for optimization, stakeholder presentation, AI workflow implementation, CMS management, automation mindset
Preferred skills
HubSpot expertise, Figma proficiency, tertiary marketing qualifications
Technologies
Google Ads (Search, PMax, Display, Video), Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, Google Search Console, SEMrush, WordPress, Shopify, Webflow, Statamic, Sanity, HubSpot, Figma
Responsibilities
Manage portfolio of SEO, AEO, PPC, and paid social retainers; Develop strategic roadmaps and budgets aligned with client objectives; Create integrated strategies across SEO, paid search, social, and content; Lead transition from traditional SEO to GEO, AEO, and AI-driven search; Analyze campaign and customer behavior data; Present strategies and insights to senior stakeholders; Brief internal creative and development teams; Champion SEO and AI search best practices
Seniority
Senior, hands-on IC