Associate Director, Direct-to-Consumer
Core
Leading and growing EQ Bank's Direct-to-Consumer channel for reverse mortgages, owning the full end-to-end consumer journey from marketing and acquisition to conversion, customer experience, and retention.
Role type
Senior leadership, direct-to-consumer channel head (reverse mortgages)
Builds
Reverse mortgage products and services for Canadian consumers
Domain
Financial services / Banking / Reverse Mortgages
Deliverable
product features
Required skills
Strategic planning, P&L management, cross-functional leadership, customer acquisition strategy, sales funnel optimization, go-to-market strategy, team building
Preferred skills
Experience in decumulation products, reverse mortgages, challenger banks
Responsibilities
Define and execute Direct-to-Consumer growth strategy including sales, marketing, and P&L objectives; Translate corporate goals into actionable plans for marketing, sales, and service execution; Oversee lead generation strategy and execution optimizing for CAC and customer quality; Manage inbound leads ensuring exceptional customer experience and strong conversion metrics; Optimize the sales funnel from awareness through application to funding; Partner with Strategy and Marketing to optimize value proposition and go-to-market strategies