Direct Marketing Growth Manager
Core
Lead the end-to-end strategy and execution of the Direct Mail channel to drive customer acquisition and retention for a fintech company.
Role type
Head of Direct Mail & CRM (Growth)
Builds
Scaled, precise, and defensible direct mail growth engine
Domain
Fintech / Consumer Finance
Deliverable
production ML models | product features
Required skills
Direct mail operations, CRM strategy, lifecycle marketing, response/propensity modeling, SQL/Python, unit economics, LTV analysis, creative brief management, vendor management, segmentation, incrementality testing, team leadership
Preferred skills
Financial services experience, data pipeline construction, first-party/third-party data enrichment, credit/lending offer design, hiring and developing analytics teams
Technologies
SQL, Python, AI/ML tools
Responsibilities
Own the direct mail strategy end-to-end and set LTV-anchored targets; Build the response/propensity model and source/stand up the data pipeline; Brief and iterate on creative, copy, and offer design; Run sends, print production, and logistics end-to-end; Hire and develop the team as the channel scales
Seniority
Senior, hands-on IC with team leadership