Partner Recruitment Campaign Manager
Core
Own the marketing engine for recruiting new Managed Service Provider (MSP) partners, generating high-volume leads, executing competitive displacement plays, and converting pipeline into meetings and technical demos.
Role type
Senior Marketing Manager (Partner Ecosystem Growth)
Builds
High-volume lead generation programs, competitive battle cards, and partner recruitment GTM plays
Domain
Cybersecurity / Channel Partner Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B partner ecosystem strategy, high-volume lead generation, competitive intelligence, campaign management, funnel optimization, sales alignment, cross-functional collaboration, project management
Preferred skills
MSP channel experience, cybersecurity domain knowledge, demand gen expertise
Technologies
Marketing automation platforms, paid media channels, content syndication tools, webinar platforms
Responsibilities
Design and execute high-volume lead generation campaigns across digital and paid channels; Develop and manage competitive displacement plays to win MSPs from other vendors; Convert leads and MQLs into qualified meetings and technical demos; Create and manage go-to-market strategies and enablement content for partner recruitment; Collaborate with sales and sales engineering to ensure timely follow-up on marketing-sourced leads; Report on funnel performance metrics including lead volume, MQLs, and meeting-to-demo conversion rates.
Seniority
Senior, hands-on IC