Creative Strategist (TikTok Shop)
Core
Own creative strategy for TikTok (organic, paid ads, TikTok Shop) to drive customer acquisition and conversion for a DTC health supplement brand.
Role type
Senior Creative Strategist (TikTok Shop)
Builds
Scalable TikTok creative systems and high-performing content assets
Domain
DTC Health & Wellness / Social Media Marketing
Required skills
DTC creative strategy, performance creative, TikTok Shop experience, short-form content creation, direct response thinking, creative testing methodologies, platform-native storytelling, funnel optimization
Preferred skills
Psychology, storytelling, video, design, consumer behavior
Technologies
TikTok ecosystem tools, social listening platforms, ad libraries
Responsibilities
Develop concepts for organic TikTok, paid ads, and TikTok Shop; conduct in-depth TikTok creative research; execute strategic testing pipelines; create content for all customer journey stages; optimize conversion levers through creative iteration; partner with Product Marketing, Paid Media, and creators.
Seniority
Senior, hands-on IC