Senior Performance Creative Strategist

New York CityFull-time$100k–$140k2026-10-30 → 2026-11-08

On-site

Core

Lead creative strategy and execution for high-growth clients, translating performance data into concepts, scripts, and production workflows to drive measurable ad results.

Role type

Senior Performance Creative Strategist (IC)

Builds

Paid media ads (video, UGC, social formats) for consumer brands and apps

Domain

Digital Marketing / Performance Creative / Paid Social

Required skills

Performance creative strategy, concept development, scripting, storytelling, data analysis, client management, production workflow management, brainstorming, trend analysis

Preferred skills

Direct response ad creation, UGC direction, AI tool proficiency, creative mentoring, startup environment experience

Technologies

AI tools for ideation, scripting, production, or editing

Responsibilities

Own creative strategy and execution for assigned clients; Translate performance data into creative strategies and test plans; Lead concept development and scripting; Guide in-house and external creators through production; Analyze creative performance to inform next-round testing; Manage multiple client workflows and priorities; Lead brainstorms and present recommendations to clients.

Seniority

Senior, hands-on IC

About Newform

NewForm is building the creative intelligence layer for paid advertising. We pair an in-house creative pod with Framework, our proprietary statistical testing engine that instruments every ad it ships, to build a creative ontology for each brand: a living map of what works, why it works, and how to make more of it. The service we sell is the creative your paid spend needs. The asset we build is yours to keep.