Senior/Lead Creative Marketing Manager — Risora
Core
Senior/Lead Creative Marketing Manager scaling creative direction, testing concepts/hooks/angles, and leading a creative team for a consumer B2C app/subscription product.
Role type
Senior/Lead Creative Marketing Manager (Performance Creative)
Builds
Performance creative assets (video, static, motion) for Meta and TikTok campaigns
Domain
B2C consumer apps / subscription products (EdTech, Lifestyle, Health&Fitness)
Required skills
Performance creative marketing, scaling creative on Meta and TikTok, data-driven analysis, team leadership/mentoring, AI tools usage, English B2+
Preferred skills
Self-development experience, Tier-1 markets (US, UK, CA, AU), building/scaling creative teams
Technologies
Meta, TikTok, AI creative tools
Responsibilities
Generate new creative concepts, hooks, and angles; strengthen creative production processes; analyze creative performance and scale winners; lead and mentor creative team; open new formats/channels/markets; implement AI tools; monitor competitors and trends
Seniority
Senior, hands-on IC with leadership responsibilities