Direct Response Creative Strategist
Core
Own and scale paid social creative strategy across Meta, TikTok, and AppLovin, directing a team of 5 creatives to turn performance data into revenue-driving ads for a pet brand.
Role type
Senior Direct Response Creative Strategist & Team Lead
Builds
Scalable paid social ad campaigns (video and static) for a DTC pet brand
Domain
Direct-response ecommerce / Performance marketing
Deliverable
Production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (ads)
Required skills
Direct response copywriting, paid social creative strategy, team leadership (managing editors/designers), performance analytics, creative testing frameworks, scriptwriting, ad copywriting
Preferred skills
Experience with pet products, AppLovin/Pinterest/Newsbreak platforms, hypergrowth DTC brand experience
Technologies
Meta Ads Manager, TikTok Ads, AppLovin
Responsibilities
Define angles, hooks, and testing priorities; write daily video and static ad briefs; manage and direct a team of 5 creatives; review daily performance metrics (CPA, CTR, hold rate); write short-form ad copy and scripts; build creative testing frameworks and processes
Seniority
Senior, hands-on IC with management responsibilities