Creative Lead
Core
Lead paid social creatives for AI voice agents and CRM platform, producing short-form video ads for TikTok and Instagram to drive growth for SMBs.
Role type
Senior Creative Lead (Paid Social/Director)
Builds
Short-form video ads and creative concepts for TikTok and Instagram
Domain
B2B SaaS / AI / Marketing
Deliverable
product features
Required skills
Paid social strategy, UGC creator management, scriptwriting, video editing direction, performance data analysis, trend identification, Gen Z/Millennial audience insight
Preferred skills
B2B or high-growth environment experience, tech or SaaS background
Technologies
TikTok, Instagram, UGC platforms
Responsibilities
Develop and execute ad scripts and creative concepts for short-form ads weekly; Source, brief, and manage UGC creators end-to-end; Lead agencies as a director owning script and creative direction; Read performance data and iterate creatives based on results; Maintain high output of 10+ creatives per week
