Performance Marketer
Core
Design, execute, and optimize paid acquisition campaigns across Meta, TikTok, Google, Amazon, and retail networks to drive efficient customer acquisition and retail foot traffic.
Role type
Performance Media Buyer (Paid Acquisition)
Builds
Paid media campaigns and creative testing frameworks for DTC e-commerce and national retail partners
Domain
Beauty / Personal Care / CPG
Required skills
Paid media buying (Meta, TikTok, Google), structured creative testing, spreadsheet analysis (CAC/LTV/MER), attribution modeling, geo-targeted campaign management, AI tool usage
Preferred skills
Marketplace advertising (Amazon Ads), retail media networks (Target Roundel), beauty/CPG industry experience, script writing for automation
Technologies
Meta Ads, TikTok Ads, Google Ads, Amazon Ads, Target Roundel, Triple Whale, Northbeam, GA4, AI analysis tools
Responsibilities
Build and optimize paid acquisition campaigns across multiple platforms, run structured creative testing frameworks, manage daily budget pacing and ROAS thresholds, design geo-targeted campaigns for retail foot traffic, provide data readouts on creative performance, use AI tools for attribution and reporting
Seniority
Mid-level, hands-on IC