Marketing Specialist
Core
Execute and measure multi-channel marketing campaigns for 3+ leading brands in the multi-trade industry, focusing on revenue generation across digital and traditional media.
Role type
Senior Marketing Specialist (Multi-Channel)
Builds
Monthly digital and print campaigns, customer newsletters, and community engagement activations for plumbing, roofing, electrical, and air services.
Domain
Multi-trade services (Plumbing, Roofing, Electrical, Air)
Required skills
Multi-channel campaign management, data analysis and ROI tracking, CRM and analytics platform proficiency, creative direction, partnership management, event coordination
Preferred skills
Attribution experience across paid, organic, and offline channels, design and messaging expertise
Technologies
Google Ads, EDM platforms, CRMs, analytics platforms, marketing reporting tools
Responsibilities
Manage and implement multi-channel marketing programs, track campaign performance and budget, analyze monthly ROI, manage agency partnerships, coordinate events and community activations, create content based on data insights
Seniority
Mid-Senior, hands-on IC
