Performance Marketing Manager
Core
Manage and optimize multi-channel digital advertising campaigns to drive lead and pipeline generation for an AI-native ERP platform.
Role type
Performance Marketing Manager
Builds
Performance marketing campaigns across Google, Meta, TikTok, LinkedIn, and emerging channels like programmatic and CTV.
Domain
Fintech / AI-native ERP
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel campaign management, budget scaling ($50K-$250K/month), conversion tracking setup, A/B testing, cohort analysis, customer segmentation, creative iteration, ROAS optimization
Preferred skills
Experience with programmatic advertising, podcast ads, CTV, advanced attribution modeling
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, HubSpot, Hex
Responsibilities
Run and optimize campaigns across multiple channels while managing budgets and testing creative; Test 10+ new ad concepts weekly; Stand up new channels like programmatic and CTV; Own performance reporting from top-of-funnel to pipeline generation; Set up conversion tracking and attribution; Optimize campaigns and creative strategy to improve ROAS
Seniority
Mid-level, hands-on IC
