Digital Marketing Manager
Core
Planning, executing, and optimizing online marketing campaigns across multiple channels to drive traffic, engagement, and conversions for an AI-powered Personal & Entrepreneurial Resource Planner.
Role type
Digital Marketing Manager
Builds
Digital campaigns, ad creatives, landing pages, and customer acquisition funnels
Domain
SaaS / AI / Personal Productivity
Deliverable
product features
Required skills
Performance marketing, SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, keyword research, on-page optimization, link-building, A/B testing, conversion rate optimization (CRO), Google Analytics, GA4, UTM tracking, email marketing, CRM management, copywriting
Preferred skills
Marketing automation tools, retargeting strategies, customer segmentation
Technologies
Google Search Console, Ahrefs, SEMrush, Moz, Mailchimp, HubSpot, Klaviyo
Responsibilities
Develop and execute multi-channel digital marketing campaigns; Optimize Google Ads, Meta Ads, and other paid acquisition channels; Conduct keyword research and on-page optimization; Analyze campaign performance metrics and optimize ad spend; Collaborate with content and design teams to create marketing assets; Track KPIs and generate performance reports; Manage email marketing campaigns and customer acquisition funnels
Seniority
Mid-level, hands-on IC