Sr. Manager, Demand Planning and Performance Analytics
Core
Run marketing planning, demand forecasting, and lead quality analysis across a multi-brand, multi-market home improvement portfolio to optimize marketing investment and sales capacity.
Role type
Senior Manager, Demand Planning & Performance Analytics
Builds
Marketing plans, demand models, lead quality frameworks, and scenario models for leadership.
Domain
Home improvement services, performance marketing, demand planning
Deliverable
production ML models
Required skills
Marketing analytics, demand forecasting, market sizing, Google Analytics (GA4), Google Tag Manager, Google Ads, Meta Ads Manager, call tracking, attribution modeling, Power BI, Looker Studio, SQL, data visualization, variance analysis, budget management, lead scoring, scenario planning
Preferred skills
Home services/remodeling industry experience, multi-brand/multi-market management, new market launches, CRM/contact center platforms, agency/affiliate partner management
Technologies
Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, Power BI, Looker Studio, SQL
Responsibilities
Run standardized monthly marketing planning processes; build and maintain demand and capacity models; define lead quality scoring rules and validate against sales outcomes; manage pacing and projections for spend, leads, and sales; build scenario models for leadership; report lead quality trends using a unified framework.
Seniority
Senior, hands-on IC with management responsibilities
